That is a globally allotted release constructed from rare stocks, together with whisky from ghost distilleries which might be no longer in operation. Under 888 bottles have been made around the globe.

Actual cost savings can be challenge and item dependent, but on the whole, impartial reports exhibit that, all else equivalent, for every gramme of glass decreased Which means in excess of half a gramme significantly less carbon emissions in generation.

Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the suggestion from the spear for glass—specifically for firms wishing to offer in Europe.

Deciding on the accurate novice whisky is an important phase for almost any budding malts enthusiast. Let's aid You begin your journey.

Our DRINKiQ programme aims to raise the 'collective drink IQ' by growing public consciousness of the effects of alcohol and supporting liable consuming.

This new, lightweight bottle is often a point of exquisite beauty; but additional importantly, it demonstrates what is possible In terms of lightweighting glass. We're going to go on making use of these learnings throughout our vary, using far more progressive strides as we look to the way forward for Scotch.”

We hope that our discoveries should have a optimistic influence in the wider field and assistance learn new options for lighter, lessen carbon packaging alternatives.”

Johnnie Walker Blue Label Ultra may be the manufacturer’s lightest 70cl Scotch whisky glass bottle to date and also to the most effective on the brand’s knowledge and analysis, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look takes bold strides and dares to experiment with a recognised paradigm of luxurious.  

Liquid Gentle enveloped people in a mesmerizing interaction of sunshine and shadow, with transferring mild passing by way of glass sorts and projecting elegant designs onto white partitions.

We are here whenever you're willing to go ahead and take plunge with Johnnie Walker and discover cocktail recipes, new solution launches and the newest from our environment of whisky.

Five years back, Johnnie Walker set out with a selected ambition; to maneuver the spirits field forward. Acquiring found a large number of luxury groups were heading in a different path – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to press the boundaries of lightweighting glass, all in the title of development.

“We took our eyesight to some staff of skilled glassmakers and all through a five yr test-and-find out system slowly uncovered how to generate classy, lightweight glass. The specialized challenges that lightweighting offers led us to incorporate numerous design and production requirements that we couldn't have envisaged Initially of our journey; in the prerequisite of the tear fall form which We've got moulded to continue to mimic the long-lasting sq. method of Johnnie Walker bottles, into the addition of the protecting cage to allow for a round foundation, as well as the hand-building and filling of each unique bottle to avoid damages in output.”

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

“We’re likely about 12 months from People initially products hitting the market as a result of the lightweighting plan.”

“You may say It can be practical that we’re finding ahead of your curve with every one of the laws. But we’d commenced [Ultra] right before [PPWR principles] were being published,” states Lindley, introducing that it’s important for Diageo to prioritize because it’s johnnie walker blue label ultra a “considerable improve for [all our liquor categories] for being pondering minimum amount doable packaging pounds.

Liquid Mild enveloped visitors in the mesmerizing interaction of light and shadow, with transferring gentle passing via glass varieties and projecting classy designs on to white walls.

And this, for The 1st time in Diageo’s record, a license to our patent for light-weight glass beverage containers will be offered with a royalty-cost-free basis to all as a means to really encourage progress in the broader field.